CLEVELAND SMITH III is a professional photographer and Creative Director. With an extensive music video background from his early teens to 20’s. Now after 10 years of experience is starting his new personal Brand. Expanding it to a global Audience.

“A majority of us humans have the privilege of seeing the world in full colour. Me personally I like to envision the world around me as an empty canvas filling in the colours one tone at a time. About 4 years into my career I didn’t realize how much I enjoyed that part of the Film & Digital media process. Most of what I’ve captured was later flavored with my creative taste in mind. Besides that photography has always been a first love before the film-making process and always will be.

My work has been recognized by the likes of HYPEBEAST, FADER, Complex, XXL, & WorldstarHiphop. With brand collaborations such as Rare Panther, The Brooklyn Circus, & Soulection. Also working with a vast roster of music artists in the northern and southern regions of California. San Francisco Bay Area to be exact, where I grew up and dove head first at 15 into the various eclectic art scenes. Whether it was music, dance, art, food, or fashion the melting pot I call home had it all. Capturing whatever I experienced to the fullest extent of my creativity.

As of recent of having traveled overseas for the first time, has led me to expand and re-brand myself for further connections to the world. Being the third Cleveland Smith to my late father and grandfather inspired the C3 Colour branding. We should never limit our creative aptitude and always be willing to create art on any digital medium necessary.”